SEO for Fashion Brands
In six months, we achieved powerful results 180% growth in organic traffic, 150+ new keywords on Page 1, and 50% more online sales.
- Overview
Our client, a fashion store, wanted to get more customers online. They had strong sales in-store but struggled to reach people on the web. They came to Pixel Fuels for help with SEO to grow traffic and boost sales.
Issues with the Site:
- Slow Page Load: Pages took too long to load, making shoppers leave fast.
- Messy Layout: The site felt confusing, with poor organization and bad links.
- Missing Keywords: Key search words were missing from pages, hurting search ranking.
- Weak Backlinks: The site lacked high-quality links from popular fashion sources.
- Challenges
Clarity emerged after conducting a comprehensive SEO audit of the store. We identified and acknowledged all the obstacles that were impeding the store’s ranking and overall success.
These were:
- Speed Up the Site: Faster pages keep shoppers around longer.
- Clear Layout: Easy navigation helps shoppers find what they want fast.
- Better Content: More detailed product info helps Google understand what the store sells.
- Boost Authority: Strong links from trusted sites build credibility and improve search rank.
- Solutions - Our Approach
Given the pain points identified, the Pixel Fuels team understood that we had our work cut out for us. The site had drawbacks across all three major components of SEO. So, We focused on three main areas:
- Technical fixes
- On-page content
- Off-page authority
Technical SEO
To recover our client from all technical issues, the Pixel Fuels team devised a plan of action that started with correcting technical or structural issues.
- Speed Fixes: We used tools to shrink images, cut out unneeded code, and enable lazy loading to make pages load fast.
- Clean Site Layout: We set up clear menus and fixed broken links to guide shoppers better.
- Simple URLs: We made short, descriptive URLs so search engines and shoppers knew what to expect.
So, we verified the store’s mobile-friendliness with Google’s Mobile-Friendly Test, fixed identified issues, and enhanced readability with shorter paragraphs, bullet points, and headings for better accessibility
On-Page SEO
To accompany the technical efforts, we also worked to improve the on-page SEO. The site lacked many factors that were required for Google to crawl and also to determine the context and significance of the store. We started our work as per mentioned:
1. Meta Tags and Keywords: We added keywords to titles, headers, and descriptions.
2. Stronger Content: We made product descriptions clearer and richer with details.
3. Internal Links: We used links on key phrases to help visitors find products faster.
4. To create an intuitive layout for the Shopify store, we added clear call-to-action (CTAs).
Off-Page SEO
During the first 6 months, we built around 100 links from relevant authoritative fashion sites. We used trustworthy source citations and bridged the content to expand.
- High-Quality Backlinks: We connected with trusted fashion sites to get more links.
- Guest Posts and PR: We published articles on popular sites to boost reach.
- Customer Reviews: We asked happy shoppers for reviews, building trust with new buyers.
- Results
It would be fair to say the results were impressive. Working with the Fashions Store, In six months, we saw powerful results:
- 180% Growth in Organic Traffic
- +150 New Keywords on Page 1
- 50% More Online Sales
- 15% Increase in Domain Authority
- 60% Faster Page Loads
- Conclusion
With a focused SEO strategy, we helped this fashion store grow its online reach. We used a clear, simple approach to boost traffic, rank higher, and improve sales, making the store a leader in online fashion.
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