Construction Company SEO Success
After following this plan, the website’s performance improved with 60% more organic traffic, 40+ keywords on Page 1, more backlinks, and 40% faster load time
- Overview
Our client is a trusted construction company specializing in residential and commercial projects. Despite their strong reputation, their website wasn’t attracting much traffic. They wanted to improve their online presence and generate more leads. We worked with them to enhance their SEO and help them attract more clients.
Problems with the Site:
- Slow Load Times: The site loaded slowly, hurting user experience and rankings.
- Low Rankings: It wasn’t ranking for key keywords.
- Technical Issues: Missing alt tags, broken links, and other performance issues.
- Weak Backlinks: Few quality backlinks from trusted sites.
- Old Content: Outdated content that lacked relevant keywords.
- Challenges
Clarity emerged after conducting a comprehensive SEO audit of the website. We identified and acknowledged all the obstacles that were impeding the SEO ranking and overall success.
These were:
- Speed and Structure involved fixing slow load times and structure which was challenging
- Keyword Research required finding the right keywords which was time-consuming
- Mobile Optimization was necessary as the site was not mobile-friendly
- Backlink Building needed more quality backlinks
- Content Refresh was essential for updated and relevant content
All these challenges were impacting the website functionality, user experience, and search engine rankings. After identifying the challenges, it was our turn to showcase our expertise in increasing sales for the store.
- Solutions - Our Approach
Given the pain points identified, the Pixel Fuels team understood that we had our work cut out for us. The site had drawbacks across all three major components of SEO. So, We took a step-by-step approach to solve these three main areas of issues, focusing on,
- Technical SEO
- On-Page SEO
- Off-Page SEO
Technical SEO
To recover our client from all technical issues, the Pixel Fuels team devised a plan of action that started with correcting technical or structural issues.
- Speed Fixes:
- We tested the site’s speed and implemented changes to improve load times.
- We compressed images and used modern file formats.
- We removed unnecessary files to speed up the site.
- Mobile Optimization:
- We ensured the site worked well on phones and tablets.
- We optimized the layout for smaller screens, making it easy to navigate.
- Site Structure:
- We fixed broken links and set up proper redirects.
- We cleaned up URLs for better readability.
- We added structured data to improve search results’ visibility.
Also, we ensured an easy checkout process for users. From the beginning to the end, we tried our best to correct each and every step.
On-Page SEO
To accompany the technical efforts, we also worked to improve the on-page SEO. The site lacked many factors that were required for Google to crawl and also to determine the context and significance of the store. We started our work as per mentioned:
- Keyword Research:
- We researched the best keywords for the construction industry.
- We optimized titles, descriptions, and content with these keywords.
- Content Updates:
- We refreshed outdated content and added new pages to answer customer questions.
- We created dedicated landing pages for services like residential and commercial projects.
- We included customer reviews, project stories, and a gallery to build trust.
- Meta Data Fixes:
- We ensured every page had unique, clear titles and descriptions.
- We organized content with proper headings for better readability.
Off-Page SEO
During the first 6 months, we built around 100 links from relevant authoritative Construction industry sites. We used trustworthy source citations and bridged the content to expand.
- Backlink Building:
- We focused on acquiring quality backlinks from trusted websites in the construction industry.
- We pursued guest posts and partnerships to build high-quality backlinks.
- Local SEO:
- We updated the Google My Business listing with accurate and current information.
- We encouraged satisfied customers to leave reviews.
- Social Media:
- We helped the company leverage social media to showcase completed projects.
- We posted images of projects to engage followers and attract attention.
- Results
After following this plan, It would be fair to say the results were impressive. Working with the construction Company, In six months, we saw powerful results:
- Organic traffic grew 60% in 6 months.
- 40+ keywords reached Page 1, including “best construction company” and “affordable contractors”.
- Gained valuable backlinks, increasing authority.
- Inquiries and project requests increased by 35%.
- Page load time improved by 40%, enhancing user experience.
- Conclusion:
By addressing technical issues, updating content, and building quality backlinks, we helped the construction company increase traffic, improve search rankings, and generate more leads. This case demonstrates the power of a solid SEO strategy in a competitive industry like construction.
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