SEO Optimization for a Dental Treatment Service
In three months, our traffic grew by 150%, we hit Page #1 for key keywords, increased conversions by 25%, and improved load times by 40%
- Overview
A dental clinic with a strong offline presence wanted to grow its online visibility and attract more patients. The clinic needed help improving its rankings, getting more traffic, and increasing leads through its website. They turned to Pixel Fuels for a complete SEO plan.
Problems with the Site:
- Low Search Rankings: The site wasn’t showing up in search results for key dental keywords.
- Slow Load Time: The website was slow, especially on mobile devices.
- Poor User Experience: The website was hard to navigate, and the design wasn’t mobile-friendly.
- Missing SEO Elements: There were missing or duplicate titles and meta descriptions. Also, important keywords were missing from the content.
- Low Backlink Count: The site had few backlinks, which hurt its credibility and rankings.
- Poor Conversion Rate: The site wasn’t turning visitors into patients.
- Challenges
Clarity emerged after conducting a comprehensive SEO audit of the website. We identified and acknowledged all the obstacles that were impeding the SEO ranking and overall success.
These were:
- Website Speed: Slow loading times were hurting the site’s rankings and user experience.
- SEO Optimization: The site wasn’t targeting the right keywords for local search.
- User Navigation: Visitors had trouble finding the right information quickly.
- Backlinks: Few quality backlinks meant lower trust from search engines.
- Conversion Optimization: The site needed better calls-to-action (CTAs) to convert visitors into leads.
All these challenges were impacting the website functionality, user experience, and search engine rankings. After identifying the challenges, it was our turn to showcase our expertise in increasing sales for the website.
- Solutions - Our Approach
Given the pain points identified, the Pixel Fuels team understood that we had our work cut out for us. The site had drawbacks across all three major components of SEO. So, we divided our work into three segments like:
- Technical SEO
- On-Page SEO
- Off-Page SEO
Technical SEO
To recover our client from all technical issues, the Pixel Fuels team devised a plan of action that started with correcting technical or structural issues.
- Boosted site speed by compressing images, minifying JavaScript, and fixing server issues to increase speed by 40%.
- Optimized for mobile by ensuring the site works smoothly on all devices, enhancing mobile usability.
- Improved site structure by streamlining the layout, fixing navigation issues, and optimizing URLs for a better user experience.
Also, we ensured an easy checkout process for users. From the beginning to the end, we tried our best to correct each and every step.
On-Page SEO
We improved the on-page SEO to help Google find and understand the website better. Here’s how we started:
- Keyword Use: Updated titles, descriptions, and content with target keywords focused on local searches.
- Content Update: Added more detailed content about dental services, using keywords and helpful information.
- Better CTAs: Added clear calls-to-action, like “Book a Consultation,” to make it easier for visitors to become patients.
Off-Page SEO
- Link Building: Gained backlinks from trusted dental and health websites to improve authority.
- Local SEO: Optimized the Google My Business profile and encouraged patient reviews to improve local search results.
- Results
After following this plan, It would be fair to say the results were impressive.
- Achieved 150% growth in traffic within 3 months.
- Reached page #1 rankings for key keywords.
- Increased conversions by 25%, bringing in more leads.
- Improved domain authority with stronger backlinks.
- Improved load times, making the site 40% faster
- Conclusion:
By improving site speed, optimizing content, and building quality backlinks, we helped the clinic get more traffic, rank higher, and generate more leads. These changes made the site more visible and easier to use, leading to better business results.
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