Garage Door Service Business
After six months of strategic updates, we saw a 180% traffic increase, top rankings for 90+ keywords, and a 70% higher conversion rate.
- Overview
Our client, a garage door service provider, was nearly invisible online. They needed more visits to their website, a boost in new customers, and higher sales. We helped them get there by turning their website into a magnet for leads.
Issues with the Site:
- Low Visibility: The site didn’t rank well on search engines, so few people found it.
- Weak Traffic: Almost no visitors arrived through search.
- Low Conversion: People rarely contacted the business from the site.
- Poor Links: Few links to the site hurt its trust with search engines.
- Challenges
Clarity emerged after conducting a comprehensive SEO audit of the website. We identified and acknowledged all the obstacles that were impeding the SEO ranking and overall success. We found a few big problems holding the site back:
- Slow load times made pages take too long to load and frustrated users.
- A confusing layout made it hard to find key information.
- The site lacked keywords and didn’t target the words people searched for.
- Thin content meant pages had little useful information.
All these challenges were impacting the website functionality, user experience, and search engine rankings. After identifying the challenges, it was our turn to showcase our expertise in increasing sales for the website.
- Solutions - Our Approach
We used three main strategies to make the site work better and attract more visitors:
- Technical SEO
- On-Page SEO
- Off-Page SEO
Technical SEO
To recover our client from all technical issues, the Pixel Fuels team devised a plan of action that started with correcting technical or structural issues.
- Page Speed Fixes:
- Cut down load times by shrinking images and organizing scripts.
- Used faster file formats to make pages load quicker.
- Cleaned Up Site Structure:
- Simplified navigation so users could reach service pages fast.
- Made URLs easier to read and more useful for search engines.
- Improved Mobile Experience:
- Ensured the site looked good and worked smoothly on phones.
- Tested the mobile experience to make sure it followed Google’s standards.
On-Page SEO
To accompany the technical efforts, we also worked to improve the on-page SEO. The site lacked many factors that were required for Google to crawl and also to determine the context and significance of the store. We started our work as per mentioned:
- Clear Metadata and Headings:
- Updated titles and descriptions to include important search words.
- Structured headings to clearly match the content and make pages easier to scan.
- Added In-Depth Content:
- Built out service pages with clear, helpful information.
- Added strong calls-to-action to guide visitors toward contacting the business.
- Linked Pages Internally:
- Set up links between related pages to help visitors find what they need fast.
- Keywords used in these links boost page authority and help search engines navigate the site.
Off-Page SEO
- Quality Backlinks:
- Built links from high-authority sites related to home services.
- Placed guest posts on home improvement blogs to attract referral traffic.
- Local SEO Focus:
- Optimized the Google Business profile with detailed service information.
- Built local citations and encouraged customer reviews.
- Outreach and Social Promotion:
- Shared useful, service-focused content on social media to engage local audiences.
- Results
After six months of strategic updates, here’s what we achieved:
- 180% Increase in Traffic
- Top Search Rankings for over 200+ keywords
- 70% Higher Conversion Rate
- 40% Faster Load Times
- Consultation
At Pixel Fuels, we make websites perform and help businesses grow. Reach out for a free consultation, and let’s see how we can drive results for you.
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